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Hoover's Profile:  Memorex Products, Inc.

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Contact Information Memorex Products, Inc. 17777 Center Court Dr., Ste. 800 Cerritos, CA 90703 CA Tel. 562-653-2800 Toll Free 877-474-8548 Fax 562-653-2900

Type: Subsidiary
On the web: http://www.memorex.com

Memorex Products manufactures recordable media, including magnetic diskettes and tapes and optical disks. It also offers computer peripherals, such as optical storage drives (CD-RW, DVD-RW), keyboards, mice, and flash card readers. Memorex was established in 1961 as a supplier of data backup tapes for mainframe computers. The company branched out into recordable audio cassettes in 1971, launching its famous "Is it live or is it Memorex?" ad campaign, and started marketing recordable VHS-format videotapes in 1979. Memorex began making data storage products for the consumer market in 1996. Imation acquired Memorex from Hanny Holdings for $329 million in 2006.

Officers:
VP, Americas Retail Consumer, Imation: Computer Input Devices & Speakers
CFO: John Leichty
Sales: Industrial Metals & Minerals

Competitors:
Hitachi Maxell
Sony
TDK