자료: http://www.answers.com/kicker
| Marketing Dictionary: kicker |
1. Iighting instrument, located behind the subject and casting light behind the subject (backlight), the particular purpose of which is to add highlights to the head and hair. The kicker light is a variation of the backlight and is typically used for a glamour effect.
2. In the writing of copy for advertisements, subheadline that actually appears above the headline for the copy.
cf. KICKER,
a piece of additional information printed as an accompaniment to a news headline. It is a subordinate clause and comes in present tense. The point size is usually smaller and is placed on top of the headline. When it is placed under the headline it is called a rider. It is a term common with journalists, especially sub editors (자료: PhraseFinder)
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