In the first example below, the writer employs expressions of 'generic you' twice: 'your resume' and 'presenting yourself'. And something seemingly awkward happens in the later part of the same sentence: the cost of writing 'your' resume and the cost of presenting 'yourself' is higher for some applicants than for others.
The second sentence looks better.
1. The cost of adding a credential to your resume or presenting yourself in a particular way at an interview is higher for some applicants than for others.
2. the cost of adding a credential to a resume or presenting oneself in a particular way at an interview is higher for some applicants than for others.
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