2014년 8월 8일 금요일

[용례] those that care and those that don't


자료 1: Some link in a discussion thread: 
If you're gonna do petitions please don't try to involve those who honestly don't care, that's what this [is] about, those that care and those that don't and until this is solved it is best if we stay separate.

자료 2: What's Wrong with This Picture? (Nick Malik, May 24 2014)
( ... ) 1. Why do we care? The infographic lists various things that cost money (both direct and indirect) when an employee leaves the company. That's important. So consider this: two kinds of people will spend about 7 seconds looking at your infographic: those that case and those that don't care. Who do you want to reach? Those that care are already working to address these issues ... so let's assume you are trying to reach those that don't care. For those people, they need to see the reason for caring in the first few seconds. The reason for caring is buried at the bottom of a graphic image that is three or four "screens" in length. They won't see it. (In journalism, we'd call this "burying the lede").
2. How do the targeted people think? Certainly there are people who don't want to do anything to "fix" the problem. Why not? How do those people think, and what can you say to them that aligns with their values and motivate action? I'd wager a guess that most are focused on the bottom line in the very short term. Long term bottom line thinkers seek to actively avoid the stressers listed, because a happy employee is loyal and hard working. People who don't care are likely concerned about the costs of paying them well and offering support and reducing long hours. Those people think in terms of raw numbers. Dollars. Digits. Yet, the "evidence" section at the bottom of the page, where all the costs are listed, offers no dollars. No numbers. No examples. No stories. Nothing for a person who "thinks in numbers" to connect with. ( ... ... )
자료 3: http://www.dailycensored.com/were-all-in-this-together/

자료 4: http://livingvalues.wordpress.com/2010/08/25/turn-the-other-cheek/
This post is dedicated to those that care – and those that don’t. I’ve had a lot of conversations this week with people that I care about to determine how I should handle these reminiscent emotions of being judged and having insincere relationships. I have determined that I will make every effort to allow this to be a growing experience. I will deal with old emotions. I will invest in the people around me that care about me and that I care about. I will keep doing what I love to do. And, most importantly, I will make every possible effort to turn the other cheek. Because, in the end, a person that does harm to others, through words or actions, must eventually deal with those actions on their own.
자료 5: Climate Change Mitigation by Proxy (Rory Bergin, Jan 31 2012)
( ... ) He spoke about the Green Deal as a home improvement programme, not as a climate change mitigation effort. The idea is that the great british public are not sufficiently interested in climate change to do anything, nor are they sufficiently interested in energy efficiency to do much, but they are interested in DIY. So lets use that!
This seems to be too optimistic on the one hand, and pessimistic on the other. Optimistic that the results of a program such as the Green Deal will deliver climate change mitigation without expressly being designed to do so, and pessimistic that the Great British public don’t care enough to act, and cannot be brought to care by education, suggestion and exhortation.
( ... ... )
I recognise that there is a significant majority who currently do not care about climate change, or do not care enough in a way that they are motivated to do so. Perhaps this is because the messages that they have received so far are too doomladen to motivate them to learn more. Perhaps with the right kind of message, about justice for those affected by climate change but are unable to do anything about it, for example, might affect them more than pointing out that the Green Deal will save them a few hundred pounds a year.
We have to use the Green Deal to reach all sectors of the market, the interested, disinterested, deniers and the unaware. Those that care and those that don’t. But we mustn’t think that appealing to those who watch Location Location Location is the only way to engage with the refurbishment market.
... 

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