Dic: mystique

• His book destroyed the mystique of monarchy.
• the cowboy mystique.
• the mystique of existentialism.

N-SING : also N-UNCOUNT | If there is a mystique about someone or something, they are thought to be special and people do not know much about them.

An aura of heightened value, interest, or meaning surrounding something, arising from attitudes and beliefs that impute special power or mystery to it.

... Cobuild, The American Heritage