Dic: bill (some of its meanings as a verb)

• She was billed to play the Red Queen in Snow White.
• They bill it as Britain's most exciting museum.
• a policy that was billed as an important departure for the administration.
• Next week they will discuss what are billed as new ideas for economic reform.

7. VERB : usu passive | If someone is billed to appear in a particular show, it has been advertised that they are going to be in it.

8. VERB | If you bill a person or event as a particular thing, you advertise them in a way that makes people think they have particular qualities or abilities.

3(a) To advertise or schedule by public notice or as part of a program.

3(b) To declare or describe officially; proclaim.

.... Cobuild, http://www.thefreedictionary.com/bill