Dic/ position (as a verb)

16) to put in the proper or appropriate place; locate

17) sport/ to place (oneself or another player) in a particular part of the field or playing area.

18) to put (someone or something) in a position (esp. in relation to others) that confers a strategic advantage:

• He's trying to position himself for a leadership bid.

19) marketing/ to promote (a product or service) by tailoring it to the needs of a specific market or by clearly differentiating it from its competitors (e.g. in terms of price or quality)

.... COLLINS