Yuppie

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Marketing Dictionary: yuppie

Term derived from young, urban professional, a designation that came into vogue in the 1980s. The yuppie population consists of that group of people in their thirties whose lifestyles are upwardly mobile and who represent a target audience for some advertisers, such as BMW automobiles or Fila sportswear. The term has come to have a somewhat pejorative connotation, particularly when applied to a specific individual.

Business Dictionary: Yuppie

Acronym for young urban professional. The term was popularized during the 1980s to describe young career people having relatively high incomes and education, seeking instant success and gratification, often beyond their financial means.